Marketing professionals are expected to develop marketing plans to launch new products and services. They also might distribute and promote existing ones to increase business. Marketing education can help you in these ways: getting an entry-level job, learning relevant skills applicable in the industry now and in the future, becoming a better entrepreneur, climbing the job ladder, or changing careers. Here, we will look at various marketing programs that offer distinct advantages and are highly ranked around the world.
HEC Paris, France
The standout winner of the world’s top university lists from Global Scholarships and QS Top Universities, HEC Paris’s MSc in marketing ranked first twice in a row (in 2020 and in 2021.) The program promises great outcomes for most students who graduate, endowing them with skills applicable to the digital world. They also gain meaningful employment through internship programs.
University of Notre Dame, Indiana, US
Global Scholarships and University HQ both rank the University of Notre Dame as the second best in the world for undergraduate marketing degrees. With the study abroad component, 76 per cent of students in the past opted to study in 55 programs offered in 32 countries, allowing them crucial international experience and first-hand knowledge of different markets. The 5C/STP/4Ps marketing management framework allows students to learn the basics of marketing communications and marketing plans.
University of Maryland, Maryland, US
Featured on Intelligent’s ranking for top 46 marketing degree programs in the United States, Robert H. Smith School of Business’ marketing department offers its Bachelor of Science online. With instructors such as Rebecca Ratner (whose research on solitude offers groundbreaking insights into marketing in advanced individualistic societies), the school offers wonderful faculty with exceptional experience.
Columbia University, New York, US
According to QS Top Universities, Columbia University’s master’s program performed highly on thought leadership, value for money, alumni outcomes, and employability. The program offers a course in marketing analytics belonging to STEM courses, spanning two semesters with the same level of rigor and learning offered at the PhD level.
Imperial College Business School, UK
Centralized in London, in proximity to global company offices and some of the world’s largest organizations, QS ranked this school second in 2021 for its master’s program in strategic marketing. Overall, in the UK, the program ranked first. With the opportunity to opt for a work placement, students can combine strategic thinking skills developed over the course of the program with practical application. For the scoring factor of employability, the program showed promise, with 92 per cent of previous students gaining employment in three months post-graduation. The program also did well on thought leadership and diversity.
Arslan Ahmed | Staff Writer