With our world moving online faster than we have ever imagined, digital public relations plays an essential role in the success of your marketing strategy. Traditional PR is still valid. It includes advertising on radio, TV channels, newspapers, and billboards.
Digital PR, on the other hand, involves boosting your brand’s online presence. It involves using social media, content marketing, and search engine optimization (SEO) to increase your brand’s visibility online.
What Does Digital PR Involve?
When businesses look beyond print to promote themselves, the possibilities are endless. After all, an online presence has a more extensive reach than traditional PR. Mobile devices, computers, and handheld electronics have facilitated the exchange of information on the go on an unprecedented scale.
People use the internet and social media every day. Digital PR can be a powerful facet to build your brand and increase your online visibility and exposure.
When including a digital PR strategy, you can prepare online press releases, organize online interviews, and use social media to draw attention to your blog posts and articles. When people like your social media posts and connect with bloggers and influencers, this increases exposure to your products and services.
The digital era has affected the dissemination of information. Digital press releases are more popular than ever before. Press releases can be sent to journalists, bloggers, influencers, and companies. For example, you can also include contact links, images, and YouTube videos with your press releases to maximize exposure.
What are the Benefits of Digital PR?
An enhanced marketing campaign can make a big difference in establishing your online presence and identity. Digital PR can increase your company or brand’s organic ranking online and boost sales. Here are a few other benefits.
Increases Website Traffic
More people will visit your website to discover your products and services when your brand is visible online. Search engine optimization (SEO) can increase your website’s traffic as well. To enhance your SEO, include more links in your articles and social media networks to make it easier for people to find you.
Digital PR Increases Brand Credibility
Maintaining a solid presence online builds your credibility and improves the quality and quantity of your business leads. Positioning your brand as an industry leader enhances trust among your audience, which is important in PR marketing campaigns.
Improves Organic Search Engine Rankings
Another benefit of digital PR is that it improves organic search engine rankings. Organic search results are unpaid listings that appear on the search engine results page (SERP). The results are based on factors like the relevance of the user’s search query, incoming links, and valid SEO.
Digital PR Increases Sales
Increased website traffic and a strong brand reputation directly affect your sales. The more people see your brand, the more they will trust it. Eventually, this will impact your sales and revenue, giving you the desired results.
Traditional or Digital?
Your company or brand has to decide which digital PR campaign to use. Traditional PR and digital PR have the same goal; to advertise your brand and provide a positive image. As a business, you might choose not to use digital marketing if your target audience is a population that does not have access to online devices and tools.
Other companies might consider a digital marketing campaign if their target audience and consumers are staunch social media users or depend on the internet daily.
Combining a digital and traditional PR strategy is another option that can make you reach a larger audience. For example, you can distribute a pamphlet about your brand and include a link or QR code to your website.
You can also hand out contact cards and follow up with emails after a public relations event. Whatever you choose; a careful analysis of how both traditional and digital PR marketing methods work can create more clients and help you decide whether to use one or both PR marketing approaches.
David Messiha | Staff Writer
