Marketing Strategy

A marketing road-map for your  business to achieve optimal growth. 

No detail is too small; from platform to timing, we consider every aspect of your business, outlining where we see the best opportunities for success.

No detail is too small; from platform to timing, we consider every aspect of your business, outlining where we see the best opportunities for success.

Data Gathering + Analysis

Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas

We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.

Audience + Competitor Research

Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.

Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.

Strategy Development

Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.

Your strategy is distilled into a presentation which diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a road-map.

Channel Planning

Whatever combination of paid, owned, and earned media channels we recommend, Pal Communication uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.

Creative Brief

When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.

If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.

Evaluation & Optimization

Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.

Search Engine Marketing

Google alone gets over 3.5 billion searches a day. With users rarely venturing past the first page, we use search engine marketing to get your brand to the top of Page One – and top of mind.

Leveraging our keyword research and audience data, we create highly targeted ads that position your business and offerings for greater visibility, and deliver the information, calls-to-action, and trust-building messaging that gets users clicking.

Social Media Advertising

Between the sophisticated targeting capabilities, the range of creative formats, and the ability to make an impact with a small budget, social media remains a channel second to none for paid media. Our team are experts in building, monitoring, and optimizing creative social campaigns across all the major social networks.

Display, Re-targeting + Programmatic

Display and re-targeting keep you front of mind and exploit the enormous reach of the web’s most popular publications. Depending on our strategy, we can make and optimize ad buys on Google Display Network and elsewhere, place direct buys on specialist sites where your audiences are found, and work with programmatic partners to deliver experiences targeted with even greater precision. 

In-Stream YouTube Ads

Ready to make a bigger impact on your audience? Our creative team are experts at creating rich and engaging YouTube ads in multiple formats to help audiences feel informed and entertained.

Measurement + Reporting

We continuously monitor KPIs to set benchmarks and measure performance against a campaign’s goals. Where ads are under-performing, we identify areas for improvements and make necessary adjustments.

We regularly report successes and suggest ways to boost campaign performance on a weekly or monthly basis, enabling us to shift spend to higher-performing channels and maximize our advertising reach.

Programmatic Advertising Partner:

AMICS Consulting Group has managed over 100 million dollars in ad revenue and ran the first political campaign in the history of the New York Times, they mastered the programmatic and ad-tech industries and helped grow/lead the ad operations teams for Everyday Health and Remerge. Their marketing and advertising strategies were key in helping clients like Sotheby’s International Realty, Douglas Elliman, and The Corcoran Group reach some of their most ambitious goals. From there, our team led the ad integration of some of IAC’s DotDash’s most prestigious websites, leading up vendor relations and the use of data strategies for the company.

Tailor-Made Solutions

Book a free Consultation

Speak with an expert and receive a free consultation to learn more about our services. Let us take care of your marketing needs to accomplish tasks beyond your imagination.

We’re up for any challenge. Let’s start talking about how we can provide you with a solution.

Call Us
416-497-9292