Media Services

We design and implement winning media strategies fit for any market. 

We use a variety of marketing strategies to help advertisers promote their products and scale their brand. We specialize in effective media buying services that cater to the unique advertising needs of different businesses.

We use a variety of marketing strategies to help advertisers promote their products and scale their brand. We specialize in effective media buying services that cater to the unique advertising needs of different businesses.

Direct to Consumer

To support your sales efforts, drive attention and raise awareness for your products and services or support channel partners, Pal Communication provides a full suite of lead generation offerings. Our production, media placement and comprehensive analytics services help ensure maximum impact and reach for your lead generation campaign. Pal Communication has worked with numerous clients across a variety of industries, testing and executing highly successful lead generation campaigns

Direct to Web

The number of online businesses who are turning to DRTV to support their sales and marketing goals is growing. These ecommerce businesses recognize direct response as a way to get their message heard and to accelerate online traffic. Understanding how online and DRTV work hand-in-hand is critical. What makes both mediums successful is to have a great product, present its benefits and attributes in a persuasive way, include a compelling call to action and then be able to track and measure the results quickly.

Direct to Retail

The number of online businesses who are turning to DRTV to support their sales and marketing goals is growing. These ecommerce businesses recognize direct response as a way to get their message heard and to accelerate online traffic.

Understanding how online and DRTV work hand-in-hand is critical. What makes both mediums successful is to have a great product, present its benefits and attributes in a persuasive way, include a compelling call to action and then be able to track and measure the results quickly.

TV Advertising for Large Scale Awareness Campaigns

TV advertising remains the best way to generate brand awareness in Canada. As a direct response media buying agency, we provide short term, long term and French DRTV advertising solutions. We suggest a direct response option based on the type and length of the message that a brand wants to distil. This is the perfect solution for top-of-funnel awareness.

Radio Advertising to Canadians

If your brand’s target demographic includes casual or avid radio listeners, consider investing in radio media advertising. Pal Communication offers radio media buying services to help brands reach Canadians who listen to the radio each week. If this is where your market is, consider how our radio advertising services can help you reach your audience. We also offer digital audio buying on Spotify, Soundcloud and custom podcast integrations.

Programmatic Digital Advertising 

Our agency offers various digital marketing services to help brands expand their presence online and through digital media channels. We are a content-driven agency that will create a personalized campaign to help improve your business’s digital presence and reach. Like TV, our digital media strategies are all built to achieve a client’s KPIs on a daily basis.

Out of Home Advertising

Our agency has oriented its strategies to help businesses reach their audience where they travel, work, live, shop and watch.

Businesses looking for outdoor and innovative marketing solutions will want to consider our Out of Home marketing services, and advertising solutions designed for over the top (OTT) devices. This refers to internet-connected devices like mobile, smart TVs and gaming consoles.

Targeted: Media buying can be a well-targeted advertising solution for businesses

Professional media buying efforts will help you to reach your targeted audience on the media devices they engage with most frequently. Pal Communication uses performance marketing to create advertising solutions that are targeted and unique to a brand’s desired customer. We can target campaigns based on a demographic’s age, lifestyle, location etc.

Measurable: The results of performance-focused marketing solutions are easy to measure based on engagement metrics like clicks and watch times.

Direct response advertising allows businesses and advertisers alike to effectively measure the results of a targeted campaign. This helps decision makers to accurately identify the successful parts of their campaign. Access to this information helps businesses to maximize marketing spend and allocation for return on investment. Pal Communication offers analytic services like direct response reporting & advertising measurement to help you measure your campaigns.

Scope: Ensure that your brand is present across all of the channels that are most relevant to your target audience.

Traditional and digital media is consumed at an alarming rate, which means it’s essential for your business to target the channels specifically used by your desired target audience (and when). Pal Communication specializes in various platforms to help businesses target and reach various demographics.

Canadian: We execute marketing strategies that are unique to the Canadian market.

Pal Communication has a strong grasp of the Canadian market and, as a result, is able to optimize media solutions for businesses that are looking to expand their reach to Canada. We create effective marketing solutions as a result of our deep understanding of regional demographics and our long-standing relationships with Canadian media channels.

Print Advertising Partner:

The Edge: A Leader’s Magazine is a print and digital, entrepreneurial business publication based in Toronto, Canada, with an annual print national circulation of 120,000 and 75,000+ digital subscribers. The print magazine is produced on a quarterly basis, 30,000 retailed in all Chapters, Indigo and High Traffic Bookstores across Canada. The magazine is committed to include profiles of Millennials and Top Industry Influencers, Money & Finance, Business, Start Up’s, and Technology, and companies looking to brand their services and products.

Tailor-Made Solutions

Book a free Consultation

Speak with an expert and receive a free consultation to learn more about our services. Let us take care of your marketing needs to accomplish tasks beyond your imagination.

We’re up for any challenge. Let’s start talking about how we can provide you with a solution.

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416-497-9292