A powerful brand says much about you. After all, it has the power to sell your company. A strong brand can influence how others perceive your company. In many ways, it is the nucleus of the company’s success and is reflected in its marketing strategy.
Granted, picking a name and logo for your company is not always easy. Nevertheless, you don’t have to fret. Consider a few helpful steps to build a competitive brand that can enhance your reputation and make you stay relevant.
Choose the Right Name
Choosing the right name involves researching ideas and keywords. You can begin by compiling a list of words or phrases that define your business and what it does. A helpful tip could be to investigate the meaning of words in different languages. This is especially important if you will be operating in several countries. It ensures the name has the desired meaning across different cultures and isn’t hampered by innuendos or nuances.
Sometimes you might inadvertently choose a name that compliments one culture and offends another. That’s why it is imperative to select a name that is easy to spell and pronounce; this can remarkably improve your recognition.
Avoid generic and broad names; this allows you to stand out from the crowd. Some generic names might not accurately reflect your company’s offerings. Finally, before heading to print, check the name to see if it is trademarked or copyrighted by someone else. If it is, this might create legal issues if you accidentally choose someone else’s intellectual property.
Create Powerful Visual Representation
The logo is the foundation of your brand; the symbol people associate with your company. That’s why you must choose colours and fonts wisely. Consider hiring a designer to use balance and symmetry when selecting the right logo.
You will want to create a memorable logo so that people will remember it from the first time they see it. Logos that are easy to remember often have a substantial impact because they make the brand stick in consumers’ minds.
A timeless logo focuses on quality over quantity, removing unnecessary elements and crazy ideas. This involves keeping your logo simple and basic by eliminating unnecessary clutter. Remember to focus on saying more with less.
Find an Online Domain
Once you have a brand name, it’s time to create an online domain that’s easy and memorable. A domain name that’s simple to remember and pronounce will make it easy to recall and search for. When it comes to domain names, less is more. The shorter the name, the easier it is to remember and type, which means users will most likely find you.
It is wise not to exceed two to three words. You can also include SEO keywords in your domain name to make it rank higher on search engine results. Moreover, your domain name should have a handle to be readily available on all major social media platforms to increase customer visibility and engagement.
Market Your Brand
When you have finalized your brand name, logo, and domain name, it’s time to market your brand. Social media is a powerful tool to do that. It allows you to share content with potential customers and build relationships.
Building a following is imperative. You can start by sharing content online and by word of mouth to allow users to interact and follow you. Platforms like Facebook, LinkedIn, X (formerly Twitter), and Instagram can help you share content with potential customers and build relationships.
Influencer Marketing is another way to promote yourself. Influencers often have a large following; you can tap into their networks and gain access to a new market of potential clients. At times influencers might endorse your brand for a small fee, but you can also use their expertise to craft content that engages people on social media platforms.
Build Your Brand
Protecting your brand preserves its integrity, reputation, and interest. The first step is registering a trademark for your brand name and logo. This ensures no one will use your name or logo to market their products and business.
Once you have a good reputation, more people will be inclined to visit your website, purchase your products, and follow you on social media. An efficient customer service portal and service can make a big difference in client retention. Tools like Hootsuite and Google alerts allow you to respond promptly when necessary.
When done thoughtfully and strategically, launching your brand can effectively communicate its value, allowing you to stand out from competitors!
David Messiha | Contributing Writer
