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The Power of Pay-Per-Click Advertising

Pay-per-click (PPC) advertising allows companies to promote their offerings on social media platforms, other businesses’ websites, and search engines, where they only have to pay

The Gamification of Customer Service

Anyone who has worked in a customer service job knows the definition of the word “redundant.” It’s often a painfully dull job. Apart from being

Quick Email Marketing Tips 

The first marketing email was sent in 1978 by Gary Thuerk. Since then, email marketing has grown and evolved. Recent studies suggest that over 70

A Beginner’s Guide to SEO – Part 1

This blog is part of four-part series that offers a beginner-level understanding of SEO. Definition of SEO Search engine optimisation (SEO) is a term that

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