The surge in experimenting with AI has taken the marketing world by storm. AI technology has made it easier to take compelling photoshoots, write effective promotional email subject lines, and enhance product and advertising images.
As humans endeavour to replicate and enhance their intelligence, AI machine-learning tools can efficiently carry out activities that require human intellect within a short period.
If you want to improve your marketing initiatives to deliver content that resonates with your clients and drives engagement, consider a few ways AI can impact your digital marketing strategy.
Predictive Analysis
Predictive analytics tools can help you understand customer behaviour and analyze the data to enhance your marketing campaigns. AI can help you evaluate data like purchase records, the number of website visits, social media posts, and much more. When you are equipped with the right metrics, you can develop your marketing campaigns with the help of the data generated by AI.
There are several companies that produce software tools designed to advance predictive analysis. In the long run, predictive analysis can increase your client retention rate, allowing you to make informed data-driven decisions.
Customer Segmentation
Customer segmentation divides customers into different groups based on shared characteristics, behaviours, and preferences. This allows you to increase your sales and boost engagement. There are several AI customer segmentation tools; Google Analytics is an ideal example.
These AI tools allow you to analyze massive amounts of data that you might casually miss. For example, a clothing store might benefit from using customer segmentation to cater better to its clients. If they have an increase in sales in their eco-friendly styles, for example, they can target these customers with special ad campaigns based on the data generated from AI.
Ad Targeting and Analysis
Ads have a powerful impact in promoting your products. AI analytics tools can analyze search queries, clickstreams, and other metrics to help you learn more about your user’s behaviour. Because ads are expensive to make, it’s always in your best interest to evaluate them first.
Online tools like Levity, for example, can predict an ad’s performance before you even launch it. When you use AI to strategically place your ads in front of the right people at the right time, you increase your chances of getting a response and making a sale.
Personalize Your Content
When creating content like blogs, product descriptions, and social media posts, AI tools can streamline the process, giving you more time to focus on other metrics and analysis. Tools like ChatGPT allow you to draft outlines and research effectively. Nevertheless, you still must create original content independently to drive engagement and increase your client retention rate.
Image Recognition
AI image recognition allows you to identify places, objects, patterns, and colours to learn more about your customers and auto-tag and label images when needed. AI image recognition tools allow you to segment customers and create tailor-made campaigns. For example, you can upload an image and give it a label of your choice; the software will then analyze the image tags and descriptions and enable precise recognition features with minimal error.
What are the Benefits of Using AI in Marketing?
Using AI for marketing might initially seem tricky, yet the benefits outweigh the setbacks. AI-powered tools allow you to accomplish tasks much faster and can give you back more time in your day.
Marketing and sales professionals believe that AI’s power to automate tasks frees up more time and allows them to focus on other important tasks. Because AI tools are fast, they can sift through large amounts of data and provide deeper insights to help you maximize your return on investment (ROI) and gain a fuller understanding of the people who interact with your business.
With all it has to offer, AI can certainly improve the efficiency of your marketing campaigns. Because of its ability to extensively analyze data, you can attract more clients and enhance the customer’s experience!
David Messiha | Contributing Writer
