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Strategies For Building Customer Loyalty

Customer loyalty is essential for any small or large business’s survival. Marketing literature proves that acquisition of new customers is costlier than nurturing and retaining

Managing with Emotional Intelligence

The idea and perception of effective management has changed over time. While previous decades focused on producing strong results for the company by keeping employees

Five Ways to Increase Revenue

With any business, big or small, there comes a time when revenue growth needs to be considered. Since the pandemic hit, companies all over the

Five Most Influential Leadership Styles

Leadership is the engine that drives activity within organizations and nations. Given that now millennials and Gen Z constitute a sizeable portion of the global

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