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Most Inaccurate Films Set in The Business World
“The camera lies all the time; lies 24 times a second,” director Brian De Palma famously said. We rarely go to the theatre for documentaries.
Most Inaccurate Marketing Films
The most famous movie mistakes can range from funny and silly to downright disrespectful to the audience’s intelligence. Gun silencers don’t make shots sound like
Everything to Know About Integrated Marketing Communications Plans – Part 3
This is the third and final part of a three-part blog series on integrated marketing communications (IMC). Here, we discuss the relative importance of various
Everything to Know About Integrated Marketing Communications Plans – Part 2
This is the second in a three-part blog series on integrated marketing communications (IMC). Here, we will discuss the details of IMC planning and see
Everything to Know About Integrated Marketing Communications Plans – Part 1
This blog is the first of a three-part series introducing the concept of integrated marketing communications (IMC), its need, and the way to develop an
The Power of Pay-Per-Click Advertising
Pay-per-click (PPC) advertising allows companies to promote their offerings on social media platforms, other businesses’ websites, and search engines, where they only have to pay
Digitally Transform Your Business – Part III
In the last part of this blog series, we will see how businesses can take some important measures to transform themselves digitally. Be Customer-Obsessed Walmart
Digitally Transform Your Business – Part II
Having looked at what digital transformation means and some of the digital transformation initiatives that companies wish to implement, we will now look at the
Digitally Transform Your Business – Part I
This three-part blog series will discuss the meaning and importance of digital transformation for businesses and how they can transform themselves. First, we must understand
The Gamification of Customer Service
Anyone who has worked in a customer service job knows the definition of the word “redundant.” It’s often a painfully dull job. Apart from being
TikTok Marketing Essentials for Brands and Influencers (Part 3)
This is the third and last in the series of blogs dedicated to TikTok marketing. Here we will discuss the basics of advertising on the
TikTok Marketing Essentials for Brands and Influencers (Part 2)
This is a continuation of TikTok Marketing Essentials for Brands and Influencers – Part I, the first in the series of posts dedicated to creating
TikTok Marketing Essentials for Brands and Influencers (Part 1)
This blog post is part of a series that will discuss the essentials of TikTok for any brand or influencer. According to DataReportal, at the
Best Books to Help You Understand the Marketing World
To understand how the marketing industry works, one only needs to look at how it reacted to recent history. When the pandemic hit, the tendency
Books to Help You Understand the Business World
The number of so-called business gurus has become untenable. These days, anyone with a YouTube account could be your next financial advisor, your next professor,
How Too Much Humility Can Hamper Your Success
Most leaders need to traverse the tightrope of establishing a balance between confidence and over-confidence. With recent events in the media, polarity appears to be
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