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Whatever the industry, statistics matter. Whether you run a small business or a major corporation, statistics will help you determine your base audience and their
Customer loyalty is essential for any small or large business’s survival. Marketing literature proves that acquisition of new customers is costlier than nurturing and retaining
No one goes through life without facing their fair share of challenges. These problems can take all sorts of forms, be minor or daunting, and
There are almost too many disastrous marketing campaigns in recent memory that leap to mind. Kendall Jenner, on the wrong side of history, offering Pepsi
Data from Zapier’s editorial team reveals that 34 per cent of Americans own side hustles, with 24 per cent of them wishing to start a
Driven by the pandemic, 2020 saw a surge in social media usage, according to data from a survey in 17 countries by GlobalWebIndex (GWI), with
The idea and perception of effective management has changed over time. While previous decades focused on producing strong results for the company by keeping employees
Marketing is an industry that lives or dies by the selling of a concept. It can be as simple as convincing the public that your
With any business, big or small, there comes a time when revenue growth needs to be considered. Since the pandemic hit, companies all over the
Companies that want to do better with marketing to employees and customers need to leverage strong narratives as tools for communicating their vision and reason
One key skill that any manager should have is the ability to understand the strengths, weaknesses, and personalities of employees and know how to utilize
For the longest time, “marketing rep” was a go-to occupation for characters in movies. It was as ubiquitous as “app developer” is today, the kind
When it comes to dream jobs, there’s none more coveted than the life of an influencer, especially during a pandemic. Who wouldn’t want products sent
Leadership is the engine that drives activity within organizations and nations. Given that now millennials and Gen Z constitute a sizeable portion of the global
Organizations today can’t exist in silos. Technology has enabled a well-connected world that translates to global business opportunities for firms. Tapping into global markets requires
According to a survey by Robert Half and Associates, about a quarter of new hires quit in the first three months because of a failed
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