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What is A/B Testing and How Can You Use It?
Whatever the industry, statistics matter. Whether you run a small business or a major corporation, statistics will help you determine your base audience and their
Strategies For Building Customer Loyalty
Customer loyalty is essential for any small or large business’s survival. Marketing literature proves that acquisition of new customers is costlier than nurturing and retaining
How to Turn Challenges into Opportunities
No one goes through life without facing their fair share of challenges. These problems can take all sorts of forms, be minor or daunting, and
How to Recover from a Disastrous Marketing Campaign
There are almost too many disastrous marketing campaigns in recent memory that leap to mind. Kendall Jenner, on the wrong side of history, offering Pepsi
Tips on Starting a Small Creative Side Hustle
Data from Zapier’s editorial team reveals that 34 per cent of Americans own side hustles, with 24 per cent of them wishing to start a
The Social Media Game Plan for Small and Medium Businesses in 2021
Driven by the pandemic, 2020 saw a surge in social media usage, according to data from a survey in 17 countries by GlobalWebIndex (GWI), with
Managing with Emotional Intelligence
The idea and perception of effective management has changed over time. While previous decades focused on producing strong results for the company by keeping employees
More Films to Prepare You for The Marketing Industry
Marketing is an industry that lives or dies by the selling of a concept. It can be as simple as convincing the public that your
Five Ways to Increase Revenue
With any business, big or small, there comes a time when revenue growth needs to be considered. Since the pandemic hit, companies all over the
Principles of Storytelling in Communications
Companies that want to do better with marketing to employees and customers need to leverage strong narratives as tools for communicating their vision and reason
How to Manage Extroverts and Introverts
One key skill that any manager should have is the ability to understand the strengths, weaknesses, and personalities of employees and know how to utilize
Films to Prepare You for the Marketing Industry
For the longest time, “marketing rep” was a go-to occupation for characters in movies. It was as ubiquitous as “app developer” is today, the kind
The Life of An Influencer and the Power of Advertising
When it comes to dream jobs, there’s none more coveted than the life of an influencer, especially during a pandemic. Who wouldn’t want products sent
Five Most Influential Leadership Styles
Leadership is the engine that drives activity within organizations and nations. Given that now millennials and Gen Z constitute a sizeable portion of the global
Importance of Cultural Intelligence in Creating Truly Global Workplaces
Organizations today can’t exist in silos. Technology has enabled a well-connected world that translates to global business opportunities for firms. Tapping into global markets requires
Overcoming the Difficulties of Remote Onboarding
According to a survey by Robert Half and Associates, about a quarter of new hires quit in the first three months because of a failed
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