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Quick Email Marketing Tips
The first marketing email was sent in 1978 by Gary Thuerk. Since then, email marketing has grown and evolved. Recent studies suggest that over 70
A Beginner’s Guide to SEO – Part 3
This is a continuation from A Beginner’s Guide to SEO – Part 2. Here we will look at some important aspects of content development relevant
A Beginner’s Guide to SEO – Part 2
This is the continuation from A Beginner’s Guide to SEO – Part 1, which is the first in the series of blog posts devoted to
A Beginner’s Guide to SEO – Part 1
This blog is part of four-part series that offers a beginner-level understanding of SEO. Definition of SEO Search engine optimisation (SEO) is a term that
Office Essentials for Small Businesses
Setting up the space for your small business is just as important as establishing your name, mission statement, and all of those things that matter
First Key Hires in a Small Business
You have created the foundation for your small business, having made sales in the first few rounds, successively improving upon your product and/or service in
What is A/B Testing and How Can You Use It?
Whatever the industry, statistics matter. Whether you run a small business or a major corporation, statistics will help you determine your base audience and their
Strategies For Building Customer Loyalty
Customer loyalty is essential for any small or large business’s survival. Marketing literature proves that acquisition of new customers is costlier than nurturing and retaining
How to Turn Challenges into Opportunities
No one goes through life without facing their fair share of challenges. These problems can take all sorts of forms, be minor or daunting, and
How to Recover from a Disastrous Marketing Campaign
There are almost too many disastrous marketing campaigns in recent memory that leap to mind. Kendall Jenner, on the wrong side of history, offering Pepsi
Tips on Starting a Small Creative Side Hustle
Data from Zapier’s editorial team reveals that 34 per cent of Americans own side hustles, with 24 per cent of them wishing to start a
The Social Media Game Plan for Small and Medium Businesses in 2021
Driven by the pandemic, 2020 saw a surge in social media usage, according to data from a survey in 17 countries by GlobalWebIndex (GWI), with
Managing with Emotional Intelligence
The idea and perception of effective management has changed over time. While previous decades focused on producing strong results for the company by keeping employees
More Films to Prepare You for The Marketing Industry
Marketing is an industry that lives or dies by the selling of a concept. It can be as simple as convincing the public that your
Five Ways to Increase Revenue
With any business, big or small, there comes a time when revenue growth needs to be considered. Since the pandemic hit, companies all over the
Principles of Storytelling in Communications
Companies that want to do better with marketing to employees and customers need to leverage strong narratives as tools for communicating their vision and reason
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