Marketing professionals are expected to develop marketing plans to launch new products and services. They also might distribute and promote existing ones to increase business.

It’s not enough for an ad to be memorable and witty to enter the annals of greatness. While the ultimate goal of advertising is always

Many businesses, big and small, have either made the move to adopt digital marketing or are in the process of doing so. A few of

by Arslan Ahmed Gone are the days when consumers only visited retail outlets to shop. Even when customers do not feel comfortable ordering online, many

Influencer marketing is all the hype now, but is it really as impactful as it is taken to be? The fiasco in the mishandling of

If you haven’t accepted the notion that blogs are an essential part of any business enterprise, you’re already over a decade late to the conversation.

The most famous movie mistakes can range from funny and silly to downright disrespectful to the audience’s intelligence. Gun silencers don’t make shots sound like

This is the third and final part of a three-part blog series on integrated marketing communications (IMC). Here, we discuss the relative importance of various

This is the second in a three-part blog series on integrated marketing communications (IMC). Here, we will discuss the details of IMC planning and see

This blog is the first of a three-part series introducing the concept of integrated marketing communications (IMC), its need, and the way to develop an