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Maintaining a positive and connected corporate culture that adheres to your business’ long-term objectives, while making the office a pleasant place in which to work,
Corporate culture is ridiculed in pop fiction. They’re easy targets, and there’s hardly a better setting for drama and satire to play out than at
Marketing professionals are expected to develop marketing plans to launch new products and services. They also might distribute and promote existing ones to increase business.
It’s not enough for an ad to be memorable and witty to enter the annals of greatness. While the ultimate goal of advertising is always
Many businesses, big and small, have either made the move to adopt digital marketing or are in the process of doing so. A few of
Long before Mark Zuckerberg rebranded Facebook as Meta, the idea had been in existence since ancient Greece. The term “metaverse” wasn’t coined until 1992 by
by Arslan Ahmed Gone are the days when consumers only visited retail outlets to shop. Even when customers do not feel comfortable ordering online, many
Influencer marketing is all the hype now, but is it really as impactful as it is taken to be? The fiasco in the mishandling of
Whether it was due to public health risks, limited capacity, or lack of finances, there’s virtually no business that wasn’t affected by the COVID-19 pandemic.
If you haven’t accepted the notion that blogs are an essential part of any business enterprise, you’re already over a decade late to the conversation.
“The camera lies all the time; lies 24 times a second,” director Brian De Palma famously said. We rarely go to the theatre for documentaries.
The most famous movie mistakes can range from funny and silly to downright disrespectful to the audience’s intelligence. Gun silencers don’t make shots sound like
This is the third and final part of a three-part blog series on integrated marketing communications (IMC). Here, we discuss the relative importance of various
This is the second in a three-part blog series on integrated marketing communications (IMC). Here, we will discuss the details of IMC planning and see
This blog is the first of a three-part series introducing the concept of integrated marketing communications (IMC), its need, and the way to develop an
Pay-per-click (PPC) advertising allows companies to promote their offerings on social media platforms, other businesses’ websites, and search engines, where they only have to pay
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